Right now, a series of 7 of their windows feature scenes from ABC's show "Once Upon A Time." The show is about a town called "Storybrooke," where the townspeople are actually characters from various fairy tales.
The first window is a screen advertising the show, and posters of all the characters: Rumpelstiltskin, The Evil Queen, The Hope, Snow White, and the Prince.
The rest show scenes from all the fairy tales: sleighing the dragon, being rescued by the prince, and the queen reveling in evil.
While I do think yes, these are rather commercial since they advertise a television show, but they are still very interesting to look at. They stop passersby and shoppers in their tracks. Perhaps they evoke a sense of nostalgia for childhood when every girl wanted to be a princess. Or perhaps they see that red leather jacket and think I NEED THAT. Either way, such creativity draws consumers into the stores. And if it is that leather jacket you want, the brands of all the clothes are listed on the windows along with the floors they can be found on.
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ReplyDeleteI am absolutely intrigued by these window displays. The colors, manniquins, and actions portrayed in the windows are inticing. I like how the visual merchandising includes scenes in the background. Great VM to blog on!
ReplyDeleteThese window display are so beautiful! I think these displays convey strong magic stories. The fantasy surroundings like dragon, fire and the colorful backgrounds are really catch passers-by's eyes.
ReplyDeleteI love this display. The color and the story behind it is just so beautiful. It makes you want to take a look inside. I can only imagine how many customers the display alone would bring in if it was a store. To think all of that is just for a show.
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